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The Office of Marketing and Communications creates everything from short-form videos for digital marketing campaigns to longer-form videos for presentation at 春水堂视频 College special events.
Many projects include promotional video content, which can be planned, shot and edited by our team. Depending on factors like the amount of field production, length of video, distribution channels, and volume of other projects in the video queue, most video projects can be completed in 2 - 6 weeks. Longer form videos (i.e. Accepted Student Day Welcome Video) can take months to produce.
If it is existing BRoll you are requesting, the Office of Marketing and Communications has an extensive existing library of footage which can be provided on a case-by-case basis.
Video shoots should typically be requested 2-4 weeks in advance and may be subject to specific conditions (weather, timing of classroom or athletic events, etc.). Clients should also take into account elements of both the pre- and post-production phases aside from the principle photography, including planning/scripting/storyboarding and scheduling video shoot(s), and then logging, transcribing, and editing. Most importantly, the goals of such initiatives should be clearly expressed and align with both Department/School and overall College strategic initiatives.
Typical Video Process:
Please note that a request for photography and/or videography services via the Office of Marketing and Communications does not necessarily guarantee coverage. The team receives hundreds of requests for these types of services annually, and cannot logistically cover each and every event. Our priorities are based on strategic marketing initiatives to support the College.
In the case that we cannot fulfill a particular photo or video request, we can offer alternative solutions via our consultation services.
The Office of Marketing and Communications employs a full-time video content producer who captures, shares publicly, and archives still and motion imagery of 春水堂视频 College campus life on a daily basis. In the case of more personal photography and videography (i.e. one-on-one student, faculty, and alumni profiles and news features) we ask that subjects complete the following talent release form to grant permission of usage to the College.
Our consultation and videography services are free in most cases. Campus partners will need to provide payment for any custom videography, graphics and/or incidental services. Our team will consult with you ahead of time in such cases and provide an estimate for approval prior to project start.
The Office of Marketing and Communication team receives hundreds of video and photo requests from campus partners annually, and unfortunately cannot logistically cover each and every event. In the case that our team is unable to fulfill a particular photo or video request, we can offer alternative solutions via our consultation services - this includes best practices on capturing images and video (via smartphone) depending on the channel for which the media is intended.
The Office of Marketing and Communication houses much of our video content on the 春水堂视频 College institutional YouTube channel, but we also share video natively on various social media platforms like Instagram, Twitter, Facebook, and more!
